Marketing Tourism in South Africa – 4 Tools you should be using
Marketing Tourism in South Africa is a tricky business, with 2, 6 million foreigners traveling to our shores in 2016 and 7.1 million South African traveling locally in one-quarter. But how do you as a lodge owner get your piece of the 106.4 billion Rand industry?
We all know the marketing game has changed, as the advert back in the magazine is not getting the response it did 10 years ago.
360 Photography or Virtual Reality
Real estate listings featuring virtual tours are clicked on 40% more often than those using still photos alone. When asked, 75% of all prospects surveyed said that they preferred virtual tours to assist in the decision making process. (“Planet Home Study”, 2007). It gives the tourist the opportunity to experience the luxury before booking a “try it before you buy” scenario. It is a valuable tool for Marketing Tourism and giving your visitor a preview
65% of on-the-day reservation is made from smart phones, (Staatisitc Brain, 2017) and 87% of travel research happens on a phone (Luth Research ZQ). You need to ensure your online marketing is mobile friendly, your website needs be responsive, online form easy to fill and easy for tourist to contact you if they need to ask more question.
As we mentioned 65% of same day bookings are happening on smart phones, it paints a picture that on the move travellers need convenience and speed. So there is no time for emails, phone calls or third party sites where they could be distracted by a competitor. Make the process easier with an online booking integrated with your site, as 65.4% bookings are made on websites managed by the brand. (Statisticbrain.com)
89% of millennials plan travel activities based on content posted by their peers online. (Entrepreneur.com) Today you cannot be without a social media representations, the spin off an excellent feedback and sharing mechanism. 97% of millennials share photos and videos of their travels online, building an influential web of peer-to-peer content that serves to inspire potential guests and 83% trust recommendations from friends (Nielsen 2015). Part of your planning should include response to positive as well as negative comments.